Tell your Gchat friends that if they shift to Hangouts, you won’t be coming along. My recommendation: Hold off as long as you can. With a company that can boast more than 425 million active users, the last thing we want is for Google to control the conversation even more. Proprietary software limits our potential to be creative online by cramming users into a single framework. Which is really sad, right? And that’s not the way to make progress.” Discord is another app you can try out as a Hangouts replacement. I think just this week Microsoft took advantage of that by interoperating with us, but not doing the reverse. The website is now basically it's own little app on your computer. There give it a name and be sure to check 'open as window'. In Chrome, you go to menu (three dots in top right) > more tools > create shortcut. We’ve kind of had an offer forever that will interoperate on instant messaging. You can do that for any website you want, actually. Next year, Chat will become available as a free serviceboth in the integrated experience in Gmail and the Chat standalone app. You just take something as simple as instant messaging. Google Chat for everyone coming next year. Users will see an in-product notice at least a month before Hangouts on the web starts redirecting to Chat on the web. While we encourage everyone to make the switch to Chat, Hangouts on the web will continue to be available until later this year. “I’ve personally been quite sad about the industry’s behavior around all these things. In July, people who use Hangouts in Gmail on the web will be upgraded to Chat in Gmail. As a final step in the migration, beginning Novem, Google Hangouts on web will redirect to Google Chat on web, and Hangouts will no longer be accessible. Ironically, on the same day Google’s real-time communications team announced that Hangouts will not support XXMP, CEO Larry Page publically bashed Microsoft for not adopting interoperability with instant messaging: Since then, the Hangouts mobile app, Hangouts Chrome extension, and Hangouts in Gmail on web have been redirecting to Chat. As advertising becomes more deeply integrated into online communication, it becomes difficult to distinguish between real results and sponsored ones. Launched in August 2013, Slack was created by Steward Butterfield, co-founder of Flickr. The potential for advertising on Google+ that instantaneously reacts based on where you are, what device you use, or what was just said is far more intrusive than Gmail’s now-familiar contextual ads. Compared to Hangouts, Slack is kind of a dinosaur. All communication via Hangouts lives on Google+, and advertisers are now given the opportunity to use Google+ to increase their click-through rates by creating ads based on people’s online interactions.
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